![]() In addition, while Snapchat is very popular, it still has its downsides. Snapchat is a complex app that has been steadily developing for years, which means launching a clone will be time-consuming and cost hundreds of thousands of dollars. How to approach Snapchat-like app development By adding Snapchat features to your camera app, you will significantly reduce the app adoption barriers by making it intuitive and accessible for wider audiences. Those who have tried it once now expect a similar experience elsewhere. Snapchat has set a standard in smartphone camera capabilities with their AR lenses that can be applied to live video streams. Make your app intuitive and user-friendly It is expected that Snapchat will generate $15 billion in revenue by 2022 from AR ads alone. In addition, AR ads are a great source of app revenue. Such apps are highly viral due to AR lenses and filters that offer multiple ways of creative expression for their audiences. Users will share their stories across the Web themselves, thus spreading information about your Snapchat clone app. The user-generated content (UGC) approach allows increasing audiences without additional spending on the app promotion. Such apps are a great place for brands and influencers to attract younger audiences through interactive ads, location-based advertising activities, gamified experiences, competitions and more. These are the most active buyers online, with the potential spending power of $143 billion and growing. Snapchat-like apps use AR for monetization and they appeal to GenZ. This stimulates others to engage with the community more before the content disappears, which means paying more attention to the daily stories. In addition, the content never grows old, because each post only lives for 24 hours. The content is user-centered, as it is mostly created by users themselves and shared within the Snapchat community who then interact with these posts. Over 200 million Snapchat users engage with augmented reality every day.Ĭamera apps significantly increase user engagement.Daily active users of Spotlight (Snapchat’s TikTok-like feature where users are paid for their clips) grew by 49%, submitting over three times more content each day than in 2020.People create over 5 billion snaps per day.Every day, users spend about 30 minutes on Snapchat.The app has 293 million active daily users in 2021, a 23% growth over last year.Source: TechCrunch User engagement stats for Snapchat ![]() As a result, the app’s focus on user-generated content facilitated all kinds of interactions and self-expression with embedded AR filters and multimedia editing tools. Eventually, this led to the emergence and growing popularity of “snaps” (photo and video stories) that were generated by users and shared across the Snapchat community. Snapchat originated in 2011 as a social media app that enabled a feature of disappearing content - whatever users generated only remained available for 24 hours. ![]()
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